In today's world, where digitalization has become one of the most important component of effective advertising, the widespread use of internet and social media platforms as well as DOOH (Digital Out Of Home) allow brands to reach their business goals faster, more effectively, and in more measurable ways. Digital advertising enables complete analyses of user behavior and delivery of personalized content. As EG Media group, we provide 360 Degrees Digital Adverstising Services to both end customers and advertisers through our EG Media Companies, Birlik Medya and GenZ Medya.
Birlik Medya was established during 1998 and leads the evolving out-of-home advertising sector in Türkiye. During 2022, Birlik Medya strengthened its position in the market with its own Icondooh (Digital Out-of-Home) brand and cutting-edge IT technology and infrastructure. With its patented design, we proudly introduced “real” Digital Out-of-Home through our multinational DOOH network and Icondooh brand., We have a strong ambition to expand this network internationally as well. Birlik Medya grows consistently by following sustainability principles and serves a wide client portfolio, Fortune Türkiye 500 Member companies.
GenZ Medya was established during 2025. With a dynamic and innovative approach, GenZ Medya began producing its own content via Rafine TV YouTube channels. To meet the new communication needs of local and international brands, GenZ Medya continues to invest in adtech, martech, influencer marketing, retail media, AI media, and digital platforms.